The Eyecare Center

Quality Eyecare for All Ages

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Welcome to Our Practice

For nearly 30 years, the eye doctors at The Eyecare Center have provided quality and state-of-the-art eye care to patients of all ages in East Idaho.

From the beginning, we have been proud to help friends, family, neighbors, and new patients achieve a better quality of life with the most recent advancements and fashions in optometry.

Our practice was started by Dr. Marshall Merrell and has grown to include our team of dedicated optometrists and staff in our two locations, Rexburg and Idaho Falls. Today, The Eyecare Center continues that legacy of care under the leadership of Dr. Melanie Clark. 

As time has passed we’ve grown with these communities and we now look forward to serving you in our new offices. We invite you to learn about us and make an appointment to come see us soon.

Optometrist smiling at The Eyecare Center

Our Services

We offer a wide range of services to meet all of your needs. Here are a few of the different types of services that we offer:

Dry Eyes

In our mountain climate, we experience dry and dusty weather frequently. Don’t let dry eyes become a constant irritation. We have several options to treat dry eyes to enhance your comfort.

Comprehensive Eye Health & Vision Exams

We offer exams for patients of all ages; the American Optometric Association recommends that children have their first eye exam between 6 and 12 months of age.

Medical Eye Exams

We offer exams for patients with previously diagnosed eye or general health conditions known to affect the eyes – glaucoma, macular degeneration, dry eye, diabetes, hypertension, long term use of high-risk medicines.

Contact Lens Fitting, Evaluation, & Insertion Training

We know how difficult it can be to transition over to contacts. Because of this, we offer this for our patients who want to wear contacts. We have the latest in contact lenses.

Emergency Eye Exams

Things happen that sometimes we cannot plan on. We offer these exams for eye infections, eye injuries, sudden changes to vision, etc. We even help those that need help after hours. Visit our Contact Us page for more information.

Optos Daytona

This provides an astonishing 200-degree view of the interior of the eye. When we see more of your eye’s health, we know better how healthy your eyes are. With this technology, we are able to see retinal tears or detachments. 

Close-up portrait of little blond kid boy with different eyeglasses on white background. Happy smiling child in casual clothes. Childhood, vision, eyewear, optician store. Boy choosing new glasses

Why Choose Us?

From your first eye exam to ongoing vision care, we prioritize comfort, clarity, and long-term eye health.

  • Experienced, friendly staff dedicated to your health and wellbeing
  • Extensive selection of eyewear and contact lenses expertly prescribed for your individual eyes
  • Comprehensive eye exams to catch concerns before they become problems
  • Medical eye exams for diabetes and other systemic health conditions
  • Solutions for eye irritation and other common eye concerns

Our Philosophy of Care

“We provide exceptional eyecare with a commitment to integrity, patient education, and the latest advancements in technology.”

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Steve Peters profile picture
Steve Peters
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I am very happy with the eye care center. The staff are both friendly and professional. Dr Merrell has been treating me for 10 or 11 years. Dr Merrell is exceptional, knowledgeable and personable. I won't go anywhere else for my annual eye care. Update 2025: Dr Melanie Clark has purchased the business: I hate to see Dr Merrell leave, but I guess that he has earned the right to retire. I'm looking forward to a long relationship with Dr. Clark. At my annual appointment she met all my expectations. That is saying a lot, as Dr. Merrell set the bar very high. Thank you Dr. Clark.
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Brian Heath profile picture
Brian Heath
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The staff was so friendly and helpful, and Dr. Clark really cares about her patients to the point where I feel like she goes way out of her way to make sure that they are well educated and completely understand everything that is going on. HIGHLY recommended!!
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Jeremy Love profile picture
Jeremy Love
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Dr. Clark is fantastic. Friendly staff. Overall great visit.
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Kevin Barrentine (K-dog) profile picture
Kevin Barrentine (K-dog)
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Best eye exam experience my wife and I have ever had! We love Dr Clark! And the entire staff was top notch! Friendly, personable, and made us feel very welcome and comfortable!
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Marcene Barker profile picture
Marcene Barker
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They awesome to squeeze me in and doc was awesome. G l ad i went
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Tiffany Love profile picture
Tiffany Love
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Our family followed Dr. Clark from her previous practice. I had a great first experience with her new practice! Brynlee and Melissa were so helpful and kind with my testing and picking my glasses.
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R Jacobs profile picture
R Jacobs
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Dr. Clark, and all the staff are amazing! I followed Dr. Clark from get old practice because she’s that wonderful.
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Stacey Barrett profile picture
Stacey Barrett
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Dr. Clark is amazing! She made all of my kids feel comfortable!
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Greg Merrell profile picture
Greg Merrell
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Everyone at the Eyecare Center is courteous, professional, and friendly. Exam was through and let me know at each stage how I was doing. My fitting for contacts and glasses was an excellent group effort to get me set up for an excellent vision experience. Couldn't be happier with Dr. Merrell and all his staff.
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